Blue Council
We make seafood brands shine and open doors to new markets.
With authentic storytelling, the right sales strategy and our personal network, we connect your products with the right audiences and the right markets.
Who we are
Benefit from a rare combination: as a seafood business strategist, SABINE WEDELL has known the international fish and seafood market for more than 30 years and brings a deep understanding of its value chains. ANDREAS GEYER has been developing communication strategies and campaigns for food clients and the fish industry for more than 25 years.
Transformation partner
We are the transformation partner for seafood companies, bringing together expertise that has so far stood apart.
Strategy & positioning
What needs to change in the company, the brand and the offer to make it more relevant and more competitive?
Distribution & market access
Which channels, partners and sales models can actually turn potential into revenue?
Product & storytelling
Which products and product concepts suit changing consumer needs, and how can their story be told in a way that is emotional and sets them apart?
Product innovation
Break new ground with product innovation.
Consumer expectations of products and services have changed considerably in recent years. The focus is no longer on single product benefits, but on an emotional benefit or a specific occasion.
We are at your side to adapt your products accordingly or to develop new ones.
What you gain:
BLUE COUNCIL turns an interchangeable product into one that strengthens your hand in negotiations (B2B) and one that wins consumers over emotionally (B2C).
Cases
Selected projects.
B2B product launches, campaigns for retailers and consumers, trade fair appearances and new product concepts. The foundation is always storytelling that sells more than the price.
Launching a fish successfully:
Presenting products perfectly:
Reaching younger audiences:
Connecting your business with the right contacts:
Developing innovative concepts:
Bringing products to retail for the long term: