Blue Council
DE
Skrei with two badges: +42% and +236%

Cases

Strategy, story and the right distribution turn products into products that succeed in the market.

The projects we have successfully delivered include B2B product launch campaigns and campaigns for retailers and consumers. We advise our clients on strategy and positioning, distribution and access to new markets. The foundation is always the right storytelling, so that price does not remain the only selling point.

Bar chart over the sea: SKREI brand awareness rises from 29% in the first year to 42% in the third

Launching a fish successfully

B2B communication for SKREI

Andreas Geyer of BLUE COUNCIL was the lead creative behind the successful launch of SKREI. A top-down strategy increased sales by 236% in three years and achieved brand awareness of 42%. Clever storytelling made it possible to secure high consumer prices, and after the launch almost one in two Germans knew the qualities of SKREI.

Panel discussion on the future of sustainable fishing at fish international

Presenting products perfectly

Trade fairs + events

BLUE COUNCIL clients benefit from in-depth knowledge of tailored presentations for companies in the fish industry. For 28 years, Sabine Wedell was responsible for planning, running and developing the international trade fair fish international, as well as GASTRO IVENT and the consumer event FISCH & FEINES.

Campaign visual: fisherwoman in oilskins, with the line “Are you tough enough? Apply now!”

Reaching younger audiences

SKREI social media campaign

To reach a younger audience, Andreas Geyer developed a high-reach social media campaign for Norwegian winter cod. Seasonality, product quality and its special origin were conveyed in a way that did not feel like advertising: through a call for applications for an adventurous influencer internship fishing for SKREI in Norway’s Lofoten Islands.

Network graphic of B2B and B2C contacts around a fish

Connecting your business with the right contacts

Matchmaking platforms

We know the market. We know the people. We bring the two together. Drawing on her expertise, Sabine Wedell was responsible for designing and running several matchmaking platforms and conferences, such as the DIGITAL SEAFOOD EVENT, the EUROPEAN MARITIME DAY and the LEBENSMITTELFORUM.

Herring on a white plate, plated for fine dining

Developing innovative concepts

Foodservice ideas for HERRING

BLUE COUNCIL supports companies in developing innovative new products. Andreas Geyer created the design, packaging and storytelling for the foodservice product HERING-IN-DER-BOX. Working with chef Heiko Antoniewicz, he developed a toolbox for fine dining that presents fermented herring with unusual ingredients in a more modern light for new audiences.

Grilled salmon steaks on dark wood, with the line “The Norway of BBQ”

Bringing products to retail for the long term

Retail campaigns: SALMON

Selling fish only on price, weight and origin means giving away your strongest argument. With authentic storytelling, BLUE COUNCIL creates concrete reasons to buy and emotional benefits for products and food. Andreas Geyer developed several successful campaigns for NORWEGIAN SALMON around seasonal occasions, for example salmon as a light spring meal, as brain food for children or as a meat alternative for the barbecue.

Which of these fits your product range?

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