Product innovation
Those who don't think in categories create new categories.
A new flavour or new packaging is not automatically an innovation. It gets more interesting when a product opens up a new occasion, a new target group, a new sales channel or a new source of value. That is exactly where classic product development and genuine innovation part ways: at its best, innovation creates new categories.
Our approach
Finding the right balance between brand, target group and market – together.
What we offer
Yet another new product? Or finally a new idea? Blue Council gets people out of their product logic and thinking in new directions. We look for the right balance between what target groups want, what the market offers and what fits the brand – from a short workshop to a full innovation process.
Best cases
Herring, reinterpreted.
Andreas Geyer of Blue Council developed the design, packaging and storytelling for the food service product HERING-IN-DER-BOX. Working with Heiko Antoniewicz, a driving force of the gastronomy scene, he created a toolbox for high-end gastronomy that puts fermented herring with unusual ingredients in a more modern light for new target groups.