About us
The transformation partner for seafood companies.
The two founders, SABINE WEDELL and ANDREAS GEYER, combine their different fields of expertise into synergies that allow a holistic view of a company.
Building on strategy and positioning, ANDREAS develops the STORYTELLING for brands and products, and SABINE uses it to open doors to wider distribution channels and new markets. The aim is to work with each company on a complete package that can be put into practice straight away.
Sabine Wedell
Seafood Insights | Seafood Business Strategist
More than 30 years of experience in the international seafood industry, with a deep understanding of the German value chain.
Project manager of fish international, the leading trade fair for fish and seafood in Bremen, for 28 years. Alongside it, she built up and ran further trade fairs and conferences, including GASTRO IVENT for the foodservice sector.
Fifth generation of a fish trading family, grew up with fish. Today appointed as an expert to the jury of the MSC Engagement of the Year Award.
Andreas Geyer
Creative Director | Communication Consultant
Creative director with more than 30 years of experience in trade marketing, B2B communication, point-of-sale campaigns and consumer activation.
For 16 years responsible for communication projects, design and campaign development for the food and fish industry, including work for the Norwegian Seafood Council on SALMON, SKREI, HERRING and a range of other seafood species.
Winner of more than 100 creativity and effectiveness awards for storytelling, brand development, product launches, integrated campaigns, design and activation communication.
How we work
Four steps to a distribution strategy.
Brand and product analysis
Market analysis + market fit
Story development + execution
Distribution strategy
Our services include a detailed brand and product analysis. In the market analysis, we identify where your products can be placed better or in additional channels. We develop the story for the audience it is meant to reach (storytelling). A tailored distribution strategy ensures better placement and stronger sell-through.
Together, we make sure your products are not judged on price alone.
The BC team
Interdisciplinary expertise, assembled anew for every project.
BLUE COUNCIL brings interdisciplinary expertise together. Memorable storytelling, market positioning and distribution strategies require excellent minds, so for every project we assemble them in dedicated UNITS OF EXCELLENCE to achieve the best possible results.